Reusable packaging, also known as "returnable packaging", is packaging that can be used multiple times. They are either taken back and recycled by the company or returned by the end consumer. This packaging is usually made of robust materials such as metal, glass or plastic and can be used several times before it has to be disposed of. Examples of reusable packaging are glass bottles for lemonade or beer, reusable shopping bags or reusable plastic containers for food.

Reusable packaging has several advantages in terms of recycling:

• Reducing the amount of waste: reusable packaging can be used several times before it has to be disposed of. This reduces the amount of waste that ends up in landfill and therefore helps to reduce the environmental impact.
• Conservation of resources: Reusable packaging requires fewer resources than disposable packaging as it can be used several times. This conserves natural resources and helps to reduce the environmental impact.
• Increasing the recycling rate: Reusable packaging increases the recycling rate as it can be used several times and therefore produces less waste.
• Energy saving: Reusable packaging requires less energy to produce and transport than disposable packaging, as it can be used several times and therefore reduces transport costs.
• Cost savings: Reusable packaging can be more cost effective in the long term than disposable packaging as it can be used multiple times, reducing the cost of producing and disposing of packaging.
• Reduction of transport emissions: Reusable packaging requires less transport than disposable packaging, which automatically reduces CO² emissions.
• Promoting the circular economy: Reusable packaging helps to promote a circular economy as it simply stays in circulation for longer.
• Increasing consumer satisfaction: Reusable packaging can also increase consumer satisfaction as it is more convenient and hygienic to use and offers the opportunity to buy a larger quantity of the product at once.
• Improving image: Companies that use reusable packaging can also improve their image as they are perceived as environmentally conscious and sustainable.